B.J. Mendelson has given presentations about marketing, public relations, social media, and "Social Media Is Bullshit" at: Colleges: UAlbany, Marist College, St. John's University, SUNY Potsdam, Columbia College, Columbia University, Alfred State College, and NYU. Conferences: Social Media Explore: Portland, AllTwitter Marketing Conference, the Word Of Mouth Marketing Summit, the Associate Collegiate Press Conference: San Francisco, The Do Lectures, and South By Southwest Interactive. Other Exciting Places: The United Nations (B.J. debated the ambassador to Pakistan, Abdullah Hussain Haroon, on social media and its effects on society.) B.J.'s goal is to visit every college in America to spread the word about the myth of social media and prepare future graduates to combat that myth when they encounter it in the workplace with the right facts and information.
B.J. Mendelson is the author of Social Media Is Bullshit, which was published on September 4th, 2012 by St. Martin's Press and covers marketing, public relations, and social media in a funny and truthful way. You can get a sample chapter of Social Media Is Bullshit, and buy your copy, by visiting http://www.socialmediaisbullshit.com. B.J. Mendelson has also contributed to articles to NBC News, Mediabistro's SocialTimes, The Wall Street Journal, CNN, The Huffington Post, Mashable, the eisner-nominated ComicsAlliance, Forbes, ReadWrite, and the MTV O Music Awards, among numerous others. Many of these columns and stories focused on the myth of social media and advice on what B.J. thinks actually works when it comes to social media, PR, viral marketing, and traditional marketing.
Founded in B.J. Mendelson's dorm room at Alfred State College in the Fall of 2001, ETS created and hosted a syndicated radio program, hosted and produced a public access television show which aired in St. Lawrence County, New York, and booked concert and live events across America with a team of over 30 interns. Later, the company began taking on clients and advising them on best practices concerning viral marketing and social media marketing. It was advising clients on the social media front that I discovered there was just so much bullshit out there that I felt nothing could be done without first cleaning it up. When Social Media Is Bullshit was finally published, B.J. Mendelson shut down Earth's Temporary Solution to focus on spreading the word about the bullshit created by social media marketers.
B.J. Mendelson signed a non-disclosure agreement and cannot reveal the identity of this party. However, he can say he was charged with assisting in the operation of a comprehensive Digital Reputation Management campaign, that featured a heavy social media component. Part of his activities that were successful in cleaning up the image of this individual online included hiding, burying, and surfacing positive posts and other content that portrayed this party in a positive light.
B.J. Mendelson conceived, created, and built a national outreach tour for Wounded Warriors Family Support called "The High Five Tour". The tour was previously based on the breast cancer tour that's discussed in the last chapter of Social Media Is Bullshit. By taking the social media component from the breast cancer tour out of this tour, and focusing on traditional PR, the High Five Tour went on to be a massive success. It is now in its fourth year of operation, and continues to raise a lot of money for the organization.
B.J. Mendelson worked on a syndicated television program called "The Edge With Jake Sasseville" as the New Media Director, which is one of the buzzwords formerly used to describe what we now refer to as social media. So in a sense, he was the social media marketing director for the show. While there, B.J. operated the online marketing for the hosts college tour and developed and integrated online promotions for show sponsors, which included Ford and Overstock.com. B.J. also constructed and operated a viral marketing campaign for the program, called Jake After Jimmy, which successfully got the show syndicated and aired in over forty million homes on ABC.
B.J. Mendelson worked as a student editor, and later, a full time editor for U-Wire back when it was owned by College Sports Television (aka CSTV). At U-Wire, he was charged with data mining college newspapers across America, looking for stories that could be relevant to other member newspapers, preparing those stories for distribution over our wire, and optimizing those stories SEO (keywords, descriptions, and headline re-writes). During this time B.J. Mendelson was also writing a weekly "college survival" column that was syndicated to the over 800 member outlets of U-Wire.
Master's
Concentration: History
Activities: Albany Student Press
Bachelor of Arts (B.A.)
Concentration: Liberal Arts and Sciences, General Studies and Humanities
Marketing, humor, comedy writing, stand-up comedy, advertising, social media, social media marketing, critical thinking, public education
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